Leading the way for Eco-friendly laundry in UAE
Acting responsibly in the industry we work in is one of our core brand values and we take pride in our decision-making process which always considers the environmental or social impact as a key factor.
Our product and detergents are EU Ecolabel certified.
“We wash your laundry and your laundry bag. Instead of working with plastic bags, we provide you with your own laundry bag, which you can conveniently fill and pass over to us when we collect your items or you drop your order in-store. We then wash your items and your bags and deliver it back to you to start the cycle again.
As part of our expert dry cleaning and laundry services, your first laundry bag will be free of charge and will usually last you for over 80 laundry cycles. We will not charge you to wash your laundry bag along with your items. All additional laundry bags can be purchased at 15AED per bag
Our products and ingredients are 100% perchlo free.
Good for your laundry, Good for you...
Perchlo Free Dry Cleaning
Perchlorethylene, also known as just ‘perchlo’ is a commonly used dry-cleaning solvent, particularly outside of the EU and US. Perchlo has a very controversial reputation as repeated inhalation and/or physical contact with the solvent is considered to cause severe health conditions to humans. This can be due to exposure in laundry production facilities but also perc residues that remain in clothing post the dry-cleaning process. 5àsec has completely eliminated the use of perchlo in the dry-cleaning process and has moved to another process which uses a hydrocarbon-based solvent. This solvent has undergone testing on its effects on humans’ health with no reported harmful effects, yet has the same effective cleaning effect as perchlo. It is also important to point out that hydrocarbon solvents break down naturally in the environment, therefore avoid groundwater contamination. In addition to the use of hydrocarbon, we also clean our machines and particularly the so called ‘water separator’ and ‘distillation tank’ once a week. This is done with an exclusively developed disinfectant which ensures all accumulated bacteria from previous cycles are fully removed and not pushed into any future cleaning programs.
30% Less Water
Our premium dry cleaning and laundry service utilizes machine programs and composition of detergents that have been developed to an extent where they now consume around 30% less water than conventional industry machines. Standard detergents activate a large amount of foam to work efficiently, which in turn take large amounts of rinsing water to clear out the detergent from the item. Our programs and detergents activate with little foam production which logically requires less rinsing and therefore less water. For full protection of the fibre and our customers’ skin we add a final step in each cleaning program which neutralizes all cleaning products applied to the garments during treatment.
Hanger ReUse Initiative
In our attempt to offer a sustainable laundry service in Dubai, our hanger recycling program, which allows our customers to return our hangers for reuse, is a simple but effective way for customers to help us reduce our reliance on single-use hangers and the associated environmental impact of getting them produced and transported to us. All hangers are sanitised and reused for customer orders.
30% less Energy We wash on Low Temperatures
invested in extensive research and trials in partnership with our detergent providers and textile engineers. We can now wash items at much lower temperatures than with conventional industry detergents, achieving the same outcome and sterilization of garments. In fact, with our expert laundry services, the lifecycle of your clothes and their colours will extend when washed with lower-temperature water.
100% Phosphate-Free Chemicals
Phosphate is a mineral used in detergents for the laundry industry, as well as your conventional washing machines at home. Though a very commonly used ingredient, phosphate has a severe negative impact on the ecosystem of our waters. It provokes a strong growth of algae, which then consumes large amounts of oxygen in the water, ultimately sharply reducing or eliminating all fish stock and other organisms to survive in our local waters. We have completely stepped away from the use of phosphate in any of our detergents and have opted for the eco-friendly range. Alternatives are indeed readily available for all providers and users, however, come with an additional cost and are therefore often neglected.